**Ever wonder why some conversations just *stick* with you, while others fade away?**
*It’s all about emotion.*
Neuroscience shows that when we experience emotions–whether it’s joy, surprise, or even frustration–our brains release chemicals like dopamine and oxytocin. These chemicals help us remember and connect with stories on a deeper level. So, if you want your message to land, you need to make your audience *feel* something.
**Storytelling hack**: Next time you’re sharing an idea, don’t just list facts. Instead, tap into emotion. For example, if you’re presenting a solution to a problem, don’t just explain the solution. First, describe the frustration of dealing with the problem. Make people *feel* the pain of it, before you offer the relief of your solution. This emotional journey will make your message more memorable and impactful.
**Your action step**: Think about your next meeting or presentation. What’s the emotional core of your story? Identify the feeling you want to evoke, and build your story around that emotion.
Remember, people may forget the details, but they’ll never forget how you made them feel.
#StorytellingTips