*Ever noticed how a good story can make someone go from checking their phone to hanging onto your every word?*
Let’s talk about why that happens–and **how you can do it too**–with just a small tweak.
*Neuroscience says* that when you tell a story, a listener’s brain *mirrors* the experience. You talk about excitement? Their brain experiences excitement. You share a challenge? They feel like they’re in the thick of it too.
That’s why storytelling is a super-powerful tool for *connection*, whether you’re in a meeting, giving a presentation, or convincing your team to try something new.
**Here’s what to try today**: Next time you’re in a conversation–whether it’s in a pitch or just grabbing coffee–*ask a question* that sets the stage for a story. Think of it as leaving a breadcrumb trail for your audience’s curiosity. For example:
“Have you ever been in a situation where you thought it was impossible to win… and then something unexpected happened?”
This *immediately* pulls your audience into the plot, hinting at *challenges and solutions* that you’ll reveal.
Why does