**What’s the fastest way to make someone *care* about your story?**
*Make it personal.*
Neuroscience shows that when we hear a personal story, our brains release oxytocin–the “empathy” hormone. This chemical reaction makes us feel connected to the storyteller, as if we’re in their shoes. So, when you share something personal, you’re not just telling a story–you’re creating a connection.
**Storytelling hack**: Next time you need to make a point in a meeting or presentation, share a personal experience that relates to your message. It doesn’t have to be a life-changing event. Even a small, everyday moment can make a big impact. For example, if you’re talking about teamwork, share a time when you had to rely on others to solve a problem.
**Your action step**: Think of a story you’ll tell this week. How can you make it personal? What’s a small, real moment from your life that fits the point you’re trying to make? When you make it personal, you’ll see how quickly your audience leans in.
Remember, people don’t just want to hear facts–they want to *feel* something. And nothing makes people feel