**Ever wonder why some conversations leave a lasting impact, while others fade into the background?**
Here’s the trick: *Add a plot twist.* People love surprises. When something unexpected happens in a story, it triggers dopamine in the brain–making the moment more memorable. Neuroscientists have found that when we experience a surprise, it activates the brain’s reward system, making us more engaged and likely to remember the details.
**Try this storytelling hack**: Next time you’re sharing a story, throw in a small, unexpected twist. Instead of saying, “The meeting went well,” try, “We thought the meeting was going to be a disaster… until one comment changed everything.” That element of surprise keeps people curious and leaning in.
**Your action step**: Think about a story you’ll share today. Add a twist–something that shifts the narrative in an unexpected direction. Watch how it grabs attention and makes your story *stick*.
Ready to make your stories more memorable? Use a plot twist to keep your audience hooked and leave them thinking about your message long after the conversation ends.
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