*What’s the one part of your story your audience is secretly waiting for… but you’re probably skipping?*

The *moment of decision*.

Not the climax.
Not the happy ending.
But the *exact second* you had to choose.

Why it matters:
According to research published in *Nature Communications*, when we hear about someone making a tough decision, our brain’s **ventromedial prefrontal cortex** lights up–this is the region involved in evaluating risk, empathy, and moral judgment.

In short:
When you share your decision point, your audience *feels* it with you.

Try this:
In your next story, zoom in on the moment you had to choose.
Make it specific.
Make it human.
Make us feel the stakes.

For example:
Instead of:
[?] “I left my job to start something new.”

Try:
[?] “I was staring at the resignation email. My finger hovered over ‘send.’ My heart was racing. I knew once I clicked, there was no going back.”

That’s the moment we lean in.
Because we’ve all been there.

One thing to try:
Think of a story you tell often–maybe in interviews, pitches, or keynotes.
Now ask:
*Where was the moment I had to choose?*
Then slow it down.
Let us sit in that tension with you.

Because decisions are where stories become *relatable*.
And relatability is where trust begins.

#Storytelling #DecisionMaking #LeadershipCommunication #EmotionalIntelligence #BusinessStorytelling #PresentationSkills #Neuroscience #PublicSpeaking #ExecutivePresence #AuthenticLeadership