**Ever notice how some people can make even the simplest story sound *captivating*?**

What if you could do the same–turn everyday moments into stories that *stick* with your audience?

**Here’s a tip**: *Start with contrast.* Our brains are wired to notice change. When you highlight a shift–whether it’s a change in emotion, outcome, or perspective–it keeps your audience engaged. Psychologically, contrast creates tension, and tension keeps people listening.

**Try this storytelling hack**: Next time you’re telling a story, build in a moment of contrast. Instead of saying, “Everything went smoothly,” try, “At first, everything was falling apart… but then, we found a solution that changed everything.” That shift from challenge to resolution creates a natural arc that pulls people in.

**Your action step**: Think of a story you’ll share today. Identify a moment where things *shift*–from struggle to success, confusion to clarity, or doubt to confidence. Use that contrast to make your story more compelling.

Ready to make your stories *unforgettable*? Use contrast to guide your audience through the highs and lows, and watch how they hang on to every word.