**Ever notice how some people can turn even a simple conversation into something *unforgettable*?**

*They ask the right questions.*

Neuroscience tells us that questions activate the brain’s curiosity center, making us more engaged and eager to find answers. This is why using questions in storytelling is such a powerful tool–it pulls people in, gets them thinking, and keeps them hooked.

**Storytelling hack**: Next time you’re telling a story, start with a question. Instead of diving right into the facts, open with something that makes your audience pause and reflect. For example, if you’re sharing a lesson from a project that went sideways, try asking, “What would you do if everything you planned for suddenly went wrong?” This simple shift creates immediate engagement because it invites your audience to put themselves in the story.

**Your action step**: In your next conversation or presentation, use a question to kick things off. It doesn’t have to be complicated–just something that sparks curiosity and invites your audience to think. You’ll see how quickly it changes the dynamic.

Remember, a well-placed question can turn a passive listener into an active participant.

#StorytellingTips #EffectiveCommunication #BusinessStorytelling