*What’s the one thing your audience craves but rarely gets?*

**A pause.**

Not just any pause–a *purposeful* pause.

Here’s the secret: Silence is one of the most powerful storytelling tools you’re *not* using. When you pause at the right moment, you create tension, anticipation, and space for your audience to process what you’ve just said. It’s like hitting the “save” button on their brain.

*The science behind it:* Research from the University of Glasgow shows that pauses in speech help listeners better understand and retain information. Why? Because our brains need time to catch up, reflect, and connect the dots. Without pauses, your words can feel like a firehose–overwhelming and easy to forget.

**Here’s your challenge today:** Add a strategic pause to your next story or presentation.

For example:
Instead of rushing through, “We faced a major setback, but we found a solution,” try:
“We faced a major setback. *[Pause]* It felt like everything we’d worked for was slipping away. *[Pause]* But then… we found a solution.”

Notice how the pause builds suspense and gives your audience time to *feel* the weight of the moment. It’s not just what you say–it’s the space you leave for your audience to absorb it.

*Remember*: Silence isn’t empty–it’s where your story breathes. Use it wisely, and your words will land with more impact.

So, where will you pause today?

#Storytelling #StrategicPauses #Engagement #Leadership #PresentationSkills #PublicSpeaking #Neuroscience #Communication #BusinessStorytelling #Inspiration