**Ever wonder why people lean in when you *pause* during a conversation?**

It’s because silence creates *tension*–and tension sparks curiosity. Our brains are hardwired to fill in gaps, which is why a well-placed pause can be just as powerful as the words you say. Studies in neuroscience show that when we encounter uncertainty or silence, our brain’s reward system kicks in, making us more engaged and eager to know what comes next.

**Storytelling hack**: Next time you’re telling a story (whether it’s in a meeting or over coffee), experiment with a pause. Right before you deliver a key point or punchline, stop. Let the silence hang in the air for just a moment. That small pause will build anticipation and make your audience *lean in*–literally and mentally.

**Your action step**: In your next conversation or presentation, find a moment where you can strategically pause. It might feel a little awkward at first, but trust me, that pause is where the magic happens. It gives your audience time to process and creates a natural buildup to your next words.

Remember, sometimes what you *don’t* say is just as important as what you do.

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