[?][?] **What’s the secret sauce to making your message stick?**

*Surprise.*

Think about it: the brain *loves* surprises. When something unexpected happens, our brains release dopamine, which boosts memory and attention. That’s why adding an element of surprise to your storytelling can make your message more memorable and engaging.

**Storytelling hack**: Next time you’re presenting or explaining something, throw in a plot twist. It could be as simple as sharing an unexpected outcome, a surprising fact, or even a humorous anecdote that catches people off guard. For example, if you’re talking about a project that succeeded, start by describing how it almost failed. The contrast between expectation and reality will keep your audience hooked.

**Your action step**: Think of a story you’re going to tell this week. How can you add a surprising element? Maybe it’s a twist in the narrative or an unexpected lesson learned. Surprise your audience, and you’ll keep them engaged–and they’ll remember your message long after you’re done.

Remember, it’s not just about *what* you say–it’s *how* you say it. And surprise? That’s your secret weapon.

#StorytellingTips #Sur