**What’s the quickest way to lose your audience?**

*Too much information, not enough emotion.*

Here’s the thing: our brains aren’t wired to remember endless data points or bullet lists. But we *are* wired to remember stories that make us *feel* something. In fact, neuroscience shows that when we hear an emotionally charged story, our brains release dopamine, which helps with memory and focus. So, if you want your message to stick, you’ve got to make your audience *feel*.

**Storytelling hack**: Next time you’re giving a presentation or leading a meeting, don’t just share facts–share a moment that evokes emotion. It could be a story of overcoming a challenge, a lesson learned, or even a funny mishap. The key is to make your audience feel *something*–whether it’s empathy, inspiration, or even laughter.

**Your action step**: Think of a story you’ll tell this week. How can you inject emotion into it? Instead of just saying, “We hit our target,” tell the story of *how* you got there–the late nights, the setbacks, the small wins along the way. Make it human, and your audience will connect with