Want to know a secret to mesmerising anyone, Siri to Spielberg?[?][?] We all [?] stories!

Brain researchers say that a good story can light up our noggin like a Christmas tree. Wow! If stories are that powerful, why don’t we use them more?

Ever heard of the brand TOMS? Their story is simple: Buy a pair, and they give a pair to a child in need. Within years, TOMS went from unknown to unmissable. Millions love and buy TOMS not just for the products, but for the story they get to be part of.

Imagine using the same idea at work. Not selling shoes, silly! But sharing your story to inspire, engage, and connect. Make your points with plots, your ideas with imagination, your briefings turning into beguiling chronicles. Add some suspense, a little surprise, a dash of drama, and you’ve got everyone’s attention! Let your words weave a compelling yarn, and watch the magic unfold!

If storytelling feels bigger than climbing the Everest, fear not! I’ve got your back(pack)! Slide into my DMs and let’s make your storytelling journey as thrilling as the stories you’re going to tell! Excited? I certainly am!